What's the BEST way to set yourself apart in the midst of competition? Start by going the extra mile for your employees, clients, and vendors. Be consistent with your branding message, and offer quality services/products.
1) Make your employees feel empowered and connected to the success of the business.
2) Make your clients feel like they are VIPs and create memorable experiences.
3) Make sure you pay your vendors on time and refer their products and services.
Set yourself apart by being unique and irreplaceable, and being irreplaceable leads to a greater level of loyalty. Building relationships with employees, clients, and vendors are the real measures of success. At the end of the day, ALWAYS deliver more than you are ASKED to deliver!